The first banner ad was launched on October 27 in 1994 on Wired Magazine (then it was called hotwired.com) and it was a simple banner that said “Have you ever clicked your mouse right here? You will” and the banner sent the user to an AT&T campaign.
What was the purpose of the first banner ad? As Otto Timmons said “We saw our ad as kind of a public service announcement” Because that specific banner ad took the user to a microsite on which he could find lists of the top museums and other mind-expanding websites.
The banner advertising industry
Today, the banner advertising world has developed from the web banner ads you see on your favorite publications, to social media ads like Facebook Banners, Instagram Sponsored Ads, Snapchat Geofilters and other social media ads.
How do banner ads work?
Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on.
How to start banner advertising?
1. What do you want from your campaign – Think about your product/service and see what’s the specific idea you can build your campaign on.
2. Determine your budget – Advertising is something you pay to show and banner advertising is the same. You need to know how much money you want to invest in this banner ad campaign.
3. Who is your audience – Understanding who you want to advertise to will help you create a better banner ad
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