Yes, we talking about ad blocking again, but this time, the focus is on a potential solution, which could make both publishers and advertisers sleep better at night.
As you probably know, several websites are dealing with decreasing revenues due to a lot of people’s choice to use ad blockers in their browsers or, even more, using browsers who don’t allow ads at all, like Brave, developed by former Firefox CEO Brendan Eich.
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However, things are about to change, as Brave users will soon be able to contribute monthly to sites they visit, through a feature called Brave Payments, even though they don’t see their ads, according to CNET.
The 0.11.6 version will allow you to support your favorite sites, in order to help them maintain their revenue, affected by the use of ad blockers.
“This is our idea for people who tell us they want to automatically micro-donate to websites, but they don’t want to do it signing up with their credit card at hundreds or thousands of sites,” said CEO and co-founder Brendan Eich.
In order to obtain the money users decide to give, publishers will have to access a special account. The feature is still in beta, but it’s a first step that could solve an important issue.
Just the beginning of a very long road
Right now, almost 200 million people are using ad blockers, resulting in Publishers considering not giving information for free anymore. Brave Payments aims to change this, sharing 55 percent of its ad revenue with publishers (70 percent when users don’t specifically carve off 15 percent for themselves). The company itself will keep 15 percent, while 15 percent will be given to ad technology business partners.
Even though the idea hasn’t been that convincing for publishers until now, things should change soon, as the company will have several meets with them. “We already peeled off some of the bigs from their hostile stance,” Brendan Eich said.