The amazing rise of mobile advertising makes businesses adapt and LinkedIn is one of the best examples. The social network for professionals will begin to offer advertisers the option to buy display ads tailored specifically for desktop users. Marketers will be able to buy ads through LinkedIn's …
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Is advertising dead?
What if we told you that the answer to this question could be 'yes'? Don't panic, as we're talking just about bad advertising. At least this is one of the conclusions after a panel hosted by The Wall Street Journal, from the Cannes Lions advertising festival. Brad Jakeman, PepsiCo's president …
Mobile advertising is the next big thing and we’re not surprised!
We know that this might sound as a no-brainer, but we've reached a point in which most of use can't imagine their lives without smartphones. Those tiny pieces of technology are far more than just devices able to make and receive calls and send text messages. They're a way of consuming content and …