One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. But also because the web is getting saturated…
There is 1 website for every 4 people in this world. That’s crazy!
Expect algorithm updates to be more complex
According to the Moz algorithm, there were 12 updates in 2018.
Although it sounds like a lot, it isn’t. In 2017 there were 13 updates and in 2016 there were 11. In other words, Google has been averaging 12 updates per year if you combined the confirmed updates with the “unconfirmed” ones.
But let’s look at the older updates…
On July 17, 2015, Google released Panda 4.2. I know you may have hated the Panda update, but it wasn’t too bad. All Google did was get rid of spammy sites with low-quality content.
Google no longer has to just look at metrics like content and backlink count to figure out if a site ranks well. They can look at user metrics, such as:
- Are users spending more time on your site than the other ranked sites on Google?
- Are people bouncing off your site and heading back to the Google listing page?
- Do people find your site more appealing… in other words, is your click-through-rate higher?
Blogging won’t work too well
If you want to take the route of just writing dozens of articles each way and trying to rank for everything under the sun, you can. It’s still possible, but it will take more time and it will be harder as there is more competition. More so, the way content marketing is changing in 2019, and we saw a little of this in 2018, is that you need to update your content. No longer can your strategy be to write a lot of content. You are going to have to plan on updating your content on a regular basis.
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