Know your sizes
Banner sizes tend to run in several standard dimensions, depending on where you are placing them.
Some of the sizes:
- Leaderboard – 728×90
- Half-Page – 300×600
- Large Rectangle – 336×280
- Medium Rectangle – 300×250
- Large Mobile Banner – 320×100
Know the three B’s: brand, buzz, and badger
First, you have a brand. This is the incorporation of your logo somewhere on the ad, which is a must for anyone promoting a product of any kind. It should be one of the first elements the viewer sees in the ad.
Second, there is buzz. This requires using a word that really stands out and gets people interested. Free is a popular and effective one, such as “free trial” or “limited time offer.”
Third, there is a badger. No, it isn’t a small animal. It is pushing people into clicking on your link, through a call-to-action (CTA). The buzz can help reinforce this badgering by placing a sense of urgency on the viewer.
Pick the right tool
The good news is you don’t need to hire a graphic design company to create an effective banner ad. You don’t even need any expensive software.
Today, we’re lucky to have online tools that can handle everything from concept to design.
Keep it simple, stupid
Because of how little space you have at your disposal, the space in an ad is at a premium. Placing too much within its borders is a sure way to screw up the entire design. No one likes overcrowding, and yet you so often see businesses using busy ads in an attempt to draw you in. You want your banner ad to be clean, simple, and get the message across. Remember: Keep it simple, stupid.