Advertisement banner plays a major role in brand awareness. Suppose you start a web hosting company or an SEO company, but how people will know about it. There are various ways you can market your company but what really matter is the trust factor. People remember and trust the brand they see everywhere. These days ad retargeting let your target customer sees the ad everywhere they go.
When you put an ad banner on a Website prominent space, the regular reader remembers the brand name and start trusting it. Of course, it’s important for you to place ads on websites which have authority and similar to your niche. Another important factor to remember is the landing page, as it should be well-optimized.
While advertising for your brand you need to take care of few things:
- Attractive Banner
- Niche advertisement
- Landing pages.
A banner should be tempting enough that the user will click on the advertisement. Along with it, make sure that the user should understand what they are clicking on. Another important aspect is using different advertisement banner on different websites, this will help to avoid ad blindness.
While finding an advertisement for your brand or product, try to stick to your niche. For example, if you have an SEO company or web hosting company, a blog on Technology, Blogging or SEO will be the best option, instead of a high traffic blog on dogs and pets.
As explained above, landing pages should be simple and attractive so that user will understand in a glance that what they are looking at. If you are proving them a landing page with lots of unrelated material, despite huge investment, your conversion will be very less.
Еngage with us: