If you have a business and want to see it succeed, there’s no doubt that you need a solid pay-per-click marketing strategy. After all, we’ve reached a point in which you just can’t rely on organic search results anymore, in order to be noticed!
Stats say that PPC visitors are 50 percent more likely to buy something, compared to someone who has reached you after clicking on an organic search result. And you really don’t want to miss such opportunity, right?
Managing PPC campaigns properly is a very important aspect if you want the best results. In order to do this, you need the right tools, accessible from anywhere. And what’s the only device you have with you anywhere? That’s right, your smartphone!
Today you’re talking about the most important apps any PPC manager needs on the phone, in order to keep clicks coming.
We know, we know, this is basically a no-brainer, since they’re the number one choice for checking how ads are performing, while on the go. After all, Google AdWords is the most commonly used tool for managing ads, while a big part of paid keyword budgets is spent on this platforms.
Therefore, the AdWords mobile app is hands down one of the most important apps for managing PPC campaigns you should install.
Facebook Ads Manager
Besides Google, people also want to see their ads on Facebook, so it’s obvious that Facebook Ads Manager should be the next entry on our list.
The social network’s PPC platform is one of the best ways of reaching new markets and convert people into real customers, not to mention that the costs are very low, compared to other alternatives. And to think about it, the potential reach is absolutely high!
You can create and edit your ads, keep track of their performance, and, most importantly, see how your campaigns are doing directly from your phone.
Google is not the only search engine you should consider when considering starting a PPC campaign. Bing, for example, is an excellent alternative, with a lot of opportunities.
If you want to optimize and follow your ads while on the go, Bing Ads is the best choice, as it offers pretty much the same features as Adwords.
We’re talking about visual account metrics, so you can compare your ads, access to the complete data in your campaign, the possibility to update budgets and bids, as well as access to the support center.
If one of your main purposes of your campaigns is to direct traffic to a website, then you definitely need Google Analytics. This offers advanced insights for your data, as well as how your campaigns are performing.
With just a few taps, you can check how your keywords are performing, see display targeting metrics, e-commerce revenue, and many other aspects. It’s also worth mentioning that the app allows you to build your own reports, using any metric that you consider vital to your campaigns’ success.
When you’re managing PPC campaigns, you deal with a lot of data. And that data needs to be saved somewhere, right? Well, what if we told you that there’s an app which allows offline working as well?
Yes, we’re talking about Google Sheets, which is great for saving stats and other values. And yes, you can work in it offline, review data, put more data together, or review how specific accounts are performing.
Bonus: Local Service Ads
But wait, we’re not just done yet! If you’re into local ads, we have something that will definitely come in handy and help you manage PPC campaigns way more efficiently.
The Local Service Ads is still not available everywhere, but it’s definitely worth trying. Basically, it’s similar to Google’s Adwords, but with a bigger focus on local services. Basically, it makes it easier for local vendors to be discovered online and, obviously, get more requests.
It can be used for settings up ads, pay for and manage leads. You also have access to reports and the possibility to manage reviews and budgets.
And this wraps it up. These are just a few of the apps you can use for managing PPC campaigns, but there’s no doubt that they are among the best. Or, if you want, the ones you just can’t live without, as a marketer.
What do you think about our selection? Do you think there’s an app we missed? Let us know your thoughts, by dropping a few lines in the comments section below!