Online businesses are aware of the fact that they need SEO in order to have better results, whether it’s in terms of sales or just better positioning in SERPs. Still, a lot of them don’t actually do a lot from this point of view, since they’re not 100% percent convinced that search engine optimization is what their website lacks.
So it’s clear: SEO, if done properly, will only improve a website’s searchability and visibility, but there’s still one question that needs answering: what other real value does it offer?
Well, we have an answer! Actually, more answers. Today we’re going to talk about 5 of the most important reasons why businesses need optimization in order to reach the next level.
It’s all about the organic search
Let’s face it, organic search is in most cases the number one source of traffic for a lot of websites, not to mention its role in the buyer funnel.
Currently, a huge part of the search market is owned by Google, while other competitors, like Yahoo, Bing, or Baidu are way behind. Therefore, the big G is the one that contributes to a brand’s visibility.
Considering that a big majority of the world, who has access to the Internet, is visiting Google a few times per day to get information, we can say that being visible and trusted by Google will always work in a brand’s favor. And you know what makes Google work in a brand’s favor? That’s right, SEO!
It has an impact on the buying process
Just think about it: before buying something, customers can now do all the research they want, thanks to Google. This is basically one of the biggest advantages a buyer has!
SEO can be used to make sure that your message reaches the right audience and lets them know about the best deals you’re offering. And if it’s done right, you might as well appear first in SERPs, when a specific query is being looked up, while a well-designed user interface can convince the visitor to buy your product or service.
It creates an improved user experience
Speaking about the interface, there’s an aspect a lot of webmasters have no idea about: obtaining the best organic rankings and maximum visibility is impossible if you don’t offer the proper user experience.
Until now, Google managed to detect if a website offers a favorale or unfavorable user experience. As you probably guessed, the first plays an important role in a website’s path to success. If customers can’t find what they want, then you have a big problem!
In order to exemplify this, think about the rich snippets in the SERPs. By this, users find the information they need in fewer clicks, fast and easily.
It opens the door to new opportunities
An SEO strategy applied properly will automatically offer you the chance to discover and leverage new opportunities to let others discover your brand.
If you are going to do this all by yourself, you will see that – quite often – you will come across new ways of improving your online visibility. Not once webmasters discovered some amazing link opportunities while applying other techniques of building links.
Besides this, SEO could be the start of some nice partnerships between you and other websites, with some great benefits. Never ignore the possibility of becoming friends with other webmasters, which can help you promote your product or service better!
It takes you to the first page. Which is kind of essential!
Last but not least, let’s talk about one of the most famous…sayings among SEOs: If you’re not on Page 1, you don’t exist. Ok, maybe it’s a bit too harsh, but you most likely got the idea.
Studies have shown that, usually, the first three organic search ranking positions get almost 40 percent of all click-through. This is awesome, as long as you’re among the first three. But do you also know that 30 percent of the rest of the results on the first page don’t get clicked at all? Sad, we know.
If you’re not there, try to get there. And once you get there, aim for the top!
One thing is clear: implementing a proper SEO strategy is always going to be beneficial for a brand, as well as its marketing efforts. It’s been around for a while and it’s still critical to a website’s presence, especially at this time, when the competition has all the tools it needs to get bigger and bigger.
What are your thoughts on this? Do you think SEO is mandatory for a website nowadays? Let us know, by dropping a few lines in the comments section below!