After a long wait and a lot of work, your business is finally ready to conquer the Internet! And after reading a lot on this topic, you know that if your local store doesn’t have an online presence, you risk missing a lot of opportunities.
Congrats, this is a very important step and you’re on the right way! However, there’s one little thing you should know about…
No matter if you’re providing a product or a services, the best way of collecting a targeted audience is through a great landing page! After all, this is the first thing potential clients see when entering your website, right?
With an optimized landing page, it’s way easier to create new leads and, of course, increase your conversion rates significantly. Sounds good, right?
If you’re fancying this idea, you’re in the perfect place, since we’ve put together a list with a few – but highly effective – tips on how to optimize your landing page conversions. Here’s what we’ve found after experiencing a bit…
Less information is actually better!
We know, you want to provide as much information about what you’re selling from the start, but believe us, potential customers hate being hit with tons of information!
The landing page is the first thing they see, so stick to the essentials and make sure you give them just enough to make them want to find out more details about your product or services. This won’t increase just your landing page conversions, but also some really nice Analytics metrics, so it’s an excellent first tip!
Bullet points are your friends
Speaking about ways to organize the essentials on your landing pages, it’s also very important to deliver a great user experience, avoiding to big chunks of text, which make visitors waste too much time looking for what they need.
For an example, see the site newrealreview.com, there are excellent organized categories with reviews and a lot of work has been done with Bullet Points. In their long reviews, the New Real Review editors try to avoid large chunks of text by separating them with pictures or video clips.
Basically, you don’t have that much time to convince people that it’s worth staying on your website, but this is where bullet points come it. Use them to present the main features of your product or service, as it’s way easier to check out everything like this. Thank us later.
Important information must be seen first
Ever noticed how in newspapers the most important aspects are put above everything else? Like the important decisions, sports scores and so on?
This is actually a rule called ‘above the fold’, requiring that everything that’s important and exciting should be put where the reader can see it first.
The same thing goes for websites: you need to make sure that as soon as your page loads, your unique selling proposition or the main feature of what you’re selling can be seen without scrolling down, no matter if we’re talking about the desktop or mobile variant of the website!
Now we’re no design experts, but we do know that the colors of a website are pretty important as well, being able to ‘decide’ if a visitor ends up becoming a customer.
The main idea is to make your site easy to look at and read. And for this, opting for complementary colors can be a great idea, perfect for increasing your landing page conversions.
You can find a lot of online tools, able to suggest you some great picks, around which you can start designing the whole website. Remember, the colors draw the eye to the important information and improve the user experience significantly, if you choose the right ones.
Focus on the benefits, not the featues
Ok, so we agreed that you need to reduce the amount of information from the landing page, so there’s one big question left: what should the text focus on?
If your answer was ‘benefits’, you were absolutely right! Anybody who wants to buy something wants to know how it will help them in their everyday lives, so it’s obvious that you should focus on your product or service’s benefits, rather than listing all its features.
Yes, these might be unique, but once again, the customer wants to know who his or her life will get better after ordering from you. Simple as that!
And we’re all done, folks! All of these tips on how to optimize landing page conversion can really come in handy and, most important, require just a few tweaks to your website in order to apply them.
Like always, the comments section is open, so if you have any suggestions about similar piece of advice which can bring great results or just want to share some thoughts, feel free to drop a few lines!